Ask the Right Questions

Never miss an opportunity to ask open questions when talking to your customers.

Questions reveal all – but not all questions are revealing. And many sales people don't listen for the key information which is contained in the answers.

The only way you can understand what will open the customer's mind and lead them to buying your products or services is to ask questions which reveal:

• their needs
• their concerns
• what they like
• what they don’t like
• what they value
• how you can add-value

The answers will only be revealed if you ask open questions, questions which encourage the customer to give you information, questions which encourage the customer to talk – while you listen.